Hi, I'm Cassie Beni, I'm a graphic designer focused on branding and advertising, drawn to creating work that feels alive, current, and connected to culture. I especially enjoy designing for events and musical artists, which comes from my love of constantly experiencing new things, whether that’s discovering new music or exploring new places. I believe staying in tune with trends and what’s happening in the world is essential, not just to stay relevant, but to create work that feels informed and meaningful.
My approach centers on building strong visual systems that carry across a full campaign. Whether the tone is lighthearted or more serious, I aim to create cohesive, intentional designs that communicate clearly and leave an impact. I’m always open to both giving and receiving feedback, because I see it as one of the most important ways to grow as a designer and expand my perspective.
Outside of design, I find inspiration in being around different people and environments, constantly observing and collecting ideas. I save my quieter moments for late nights on Illustrator, where those ideas come together.
Additional Work
I explore a range of traditional and experimental mediums, including etching, printmaking, screen printing, gouache, and acrylic painting. These works allow me to experiment with texture, color, and process.